Swinging the Perception Pendulum

Swinging the Perception Pendulum

Let's face it, people's attitudes towards animals are changing. Maybe it's not surprising zoos and aquariums are losing favorability. A study presented by AZA President Jim Maddy at the January Director's Policy Conference painted a bleak picture.  A straight line projection showed that the percentage of those who view zoos favorably will fall a staggering 25% by 2025. If you're not worried, you should be.

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Be part of the success

Be part of the success

Business has been good for zoos and aquariums and Zoo Advisors is helping to make that happen. Over the last year, we’ve worked on close to twenty new projects with a dozen new clients. We’ve also developed a database of industry data going back ten years and enhanced it with demographics, giving us incredible and unmatched insights into the business. Who's making moves, getting ahead, and setting up for success?

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