WHAT IS MEMBERSHIP OPTIMIZATION?Your membership program is critical to your organization’s overall success. A sound program provides reliable income streams and creates a pipeline of prospects for philanthropy, special events, education, and other revenue-generating and mission-enhancing programs. Our membership assessment services will help ensure that you are acquiring, retaining, and developing your constituents to maximize your bottom line.
Includes pricing and capacity studies, upper-level program development, acquisition and retention assessment, operational impact research, data systems optimization, and long-term value analysis.
HOW WE DO ITOur expert staff, including a former Membership Director of an AZA zoo, approaches every project holistically in assessing both the qualitative and quantitative aspects. We perform a thorough assessment of your organization’s strategy, as well as deep analysis of your data considering both the industry and individually tailored benchmark institutions.
- Assess: Review your strategies to ensure they are fundamentally sound.
- Analyze: Conduct a deep dive into internal institutional and external regional data.
- Benchmark: Compare your performance to the industry and selected peers.
- Optimize: Create models and strategies to ensure your program and organization succeed.
WHY ZOO ADVISORS?
- Data-Driven: Our proprietary database of historical industry, economic, geographic, and demographic data is unmatched.
- Proven Experts: Our lead membership analyst has been in your shoes. He previously served as the Director of Membership at an AZA zoo.
- Trendsetters: We are creative, innovative, and on-trend, following what is happening across industries to bring you ideas that move your organization ahead.
- Governance Sensitive: We understand the delicate balance of partnership governance structures, and can help you navigate and find the best outcomes.